
Contemporary Advertising with PowerWeb
Format: Hardcover
ISBN13: 9780072500417
Hardcover|9780072500417
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Overview
Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
| ISBN-13 | 9780072500417 |
|---|---|
| ISBN-10 | 0072500417 |
| Weight | 4.01 Pounds |
| Dimensions | 8.80 x 1.10 x 11.10 In |
| List Price | $182.33 |
| Edition | 8th Edition |
| Format | Hardcover |
|---|---|
| Publisher | McGraw-Hill/Irwin |
| Published On | 2001-08-13 |
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A2ZBooks
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The text appears clean, the cover is in nice condition. Has NO CD. Quantity Available: 1. Shipped ...
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Very light pencil markings in text, the pages are mainly clean. the cover is in nice condition. Ha...
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The text appears to have writing and highlighting, the cover and the spine have scuff marks on it....
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The text appears to have minor writing and highlighting, the covers have scuff marks and scratches...
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The text appears to have writing and highlighting, the spine of the book has wrinkles on it. Their...
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