9780072500417

Contemporary Advertising with PowerWeb

Format: Hardcover

ISBN13: 9780072500417

Hardcover|9780072500417


Overview

Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.

ISBN-13

9780072500417

ISBN-10

0072500417

Weight

4.01 Pounds

Dimensions

8.80 x 1.10 x 11.10 In

List Price

$182.33

Edition

8th Edition

Format

Hardcover

Publisher

McGraw-Hill/Irwin

Published On

2001-08-13



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A2ZBooks
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A2ZBooks
★★★★☆

Burgin, Ky, USA

The text appears to have writing and highlighting, the spine of the book has wrinkles on it. Their...
$55.42

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