9780132072878

Consumer Behaviour (Text W/Access Code) (Canadian Ed)

Format: Hardcover

ISBN13: 9780132072878

Hardcover|9780132072878


Overview

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

ISBN-13

9780132072878

ISBN-10

0132072874

Weight

3.00 Pounds

Dimensions

8.75 x 1.00 x 11.10 In

List Price

$152.95

Edition

4th Edition

Format

Hardcover

Publisher

Pearson Canada

Published On

2008-01-01



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