Consumer Behaviour
Format: Paperback
ISBN13: 9780273704010
Paperback|9780273704010
✨ Featured Offer
Used, Good
$51.34
List Price: $97.50
🚚
See all 1 offers from $51.34 FREE standard delivery by: 01 Apr 2026
Overview
This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.
| ISBN-13 | 9780273704010 |
|---|---|
| ISBN-10 | 027370401X |
| Weight | 2.15 Pounds |
| Dimensions | 7.75 x 0.75 x 10.75 In |
| List Price | $97.50 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 512 pages |
| Publisher | Prentice Hall |
| Published On | 2008-02-21 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 01 Apr 2026