Consumer Behaviour
Format: Hardcover
ISBN13: 9780131463042
Hardcover|9780131463042
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Overview
This Canadian edition retains the strengths of the highly popular U.S. edition and builds on them. The U.S. edition of Consumer Behavior has always been known for its strong focus on theory and readability and for the emphasis on marketing strategy implications of consumer behaviour concepts. While these features have been retained in the first Canadian edition, we've also added a multitude of Canadian examples to make Consumer Behaviour, Canadian Edition, a relevant text for a Canadian audience.
| ISBN-13 | 9780131463042 |
|---|---|
| ISBN-10 | 0131463047 |
| Weight | 2.83 Pounds |
| Dimensions | 0.39 x 0.39 x 0.39 In |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 592 pages |
| Publisher | Pearson Canada |
| Published On | 2006-01-01 |
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