Consumer Behaviour
Format: Paperback
ISBN13: 9780470093528
Paperback|9780470093528
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Overview
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.
| ISBN-13 | 9780470093528 |
|---|---|
| ISBN-10 | 0470093528 |
| Weight | 2.45 Pounds |
| Dimensions | 7.81 x 0.78 x 10.31 In |
| List Price | $80.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Pages | 108 pages |
| Publisher | Wiley |
| Published On | 2006-04-21 |
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Bonita
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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