Consumer Behaviour Australia
Format: Paperback
ISBN13: 9780724804276
Paperback|9780724804276
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Overview
This edition takes into account the research from Australia available through bodies such as ANZMAC and Australasian Marketing Journal. It provides an explanation of what consumer behaviour variables are and the types and importance of each.
| ISBN-13 | 9780724804276 |
|---|---|
| ISBN-10 | 0724804277 |
| Weight | 3.21 Pounds |
| Dimensions | 9.65 x 8.27 x 1.10 In |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | xiii, 665 pages |
| Publisher | Pearson Higher Education |
| Published On | 2004-11-23 |
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