Consumer Behaviour, 3rd edition. A European Perspective
Format: Paperback
ISBN13: 9781405873246
Paperback|9781405873246
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Overview
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course. Companion Website Student Access Card: Consumer Behaviour
| ISBN-13 | 9781405873246 |
|---|---|
| ISBN-10 | 1405873248 |
| Weight | 3.10 Pounds |
| Dimensions | 7.75 x 1.25 x 10.00 In |
| List Price | $115.00 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 701 pages |
| Publisher | Ft Pr |
| Published On | 2007-09-01 |
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