Consumer Behavior with DDB LifeStyle Study Data Disk
Format: Paperback
ISBN13: 9780071288415
Paperback|9780071288415
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Overview
The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. This book features a section that deals with each of these components. It offers a strategic look at consumer behavior in order to guide successful marketing activities.
| ISBN-13 | 9780071288415 |
|---|---|
| ISBN-10 | 0071288414 |
| Edition | 11th Edition |
| Format | Paperback |
|---|---|
| Pages | xxii, 778 pages |
| Publisher | MCGRAWHILL SP |
| Published On | 2009-03-01 |
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