Consumer Behavior
Format: Hardcover
ISBN13: 9780471596417
Hardcover|9780471596417
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Overview
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
| ISBN-13 | 9780471596417 |
|---|---|
| ISBN-10 | 0471596418 |
| Weight | 2.81 Pounds |
| Dimensions | 8.21 x 0.98 x 10.33 In |
| List Price | $102.95 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 592 pages |
| Publisher | Wiley |
| Published On | 1996-01-31 |
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