Consumer Behavior
Format: Paperback
ISBN13: 9780757517860
Paperback|9780757517860
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Overview
This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer needs and wants. It looks at important developments in consumer behavior -- with cross-functional perspectives, and real-life business examples -- while encouraging users to interact with the Internet.Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.
| ISBN-13 | 9780757517860 |
|---|---|
| ISBN-10 | 0757517862 |
| Weight | 3.65 Pounds |
| Dimensions | 8.75 x 1.00 x 11.25 In |
| List Price | $106.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 604 pages |
| Publisher | Kendall Hunt Publishing |
| Published On | 2005-06-19 |
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