Consumer Behavior
Format: Hardcover
ISBN13: 9780130895028
Hardcover|9780130895028
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Overview
A text designed to involve students. Early chapters introduce key concepts in consumer behavior and consumer research. Later chapters deal with individual influences on behavior, and with social and cultural influences on consumption behavior. Continuing themes throughout are finance and economics,
| ISBN-13 | 9780130895028 |
|---|---|
| ISBN-10 | 0130895024 |
| Weight | 2.79 Pounds |
| Dimensions | 8.25 x 1.25 x 10.00 In |
| List Price | $117.33 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 586 pages |
| Publisher | Pearson College Div |
| Published On | 2000-03-21 |
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