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Overview
This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.
| ISBN-13 | 9780137957255 |
|---|---|
| ISBN-10 | 0137957254 |
| Weight | 2.89 Pounds |
| Dimensions | 8.50 x 1.00 x 10.50 In |
| List Price | $110.00 |
| Edition | 4th Edition |
| Format | Hardcover |
|---|---|
| Pages | 608 pages |
| Publisher | Pearson College Div |
| Published On | 1998-07-27 |
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