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Overview
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
| ISBN-13 | 9780136015963 |
|---|---|
| ISBN-10 | 0136015964 |
| Weight | 3.73 Pounds |
| Dimensions | 8.75 x 1.25 x 11.00 In |
| List Price | $204.00 |
| Edition | 8th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 130 pages |
| Publisher | Pearson College Div |
| Published On | 2008-02-26 |
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