Consumer Behavior
Format: Hardcover
ISBN13: 9780135397138
Hardcover|9780135397138
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Overview
"Professors often refer to the Consumer Behavior: Buying, Having, and Being textbook as "a classic." But even classics can benefit from a good overhaul! The 14th edition of this textbook did not just get a paint job and new window coverings; it got a major upgrade, from top to bottom, from front to end. Virtually every chapter has been reworked to its core: stretched, twisted, flexed, and altogether pepped up. How and where did this classic textbook get this infusion of new energy? A new coauthor. Welcome to the Solomon and Russell edition. Cristel Russell is an award-winning consumer researcher. With over 80 peerreviewed publications-including many in the most prestigious journals, such as the Journal of Consumer Research-and 250 presentations at both academic and practitioners conferences, Cristel knows how to conduct and explain research. She loves to approach questions from multiple perspectives and approaches, and she conducts all kinds of consumer research studies, from experiments to surveys to qualitative interviews. Cristel also knows how to vet good research: She serves as associate editor and is on the boards of several of the fields premier journals. She is also an experienced teacher of this topic, having taught consumer behavior courses on four continents and across a variety of class sizes, modalities, and programs"-- Provided by publisher.
| ISBN-13 | 9780135397138 |
|---|---|
| ISBN-10 | 0135397138 |
| Format | Hardcover |
|---|---|
| Publisher | |
| Published On | 2026-01-01 |
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