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Overview
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
| ISBN-13 | 9780135153369 |
|---|---|
| ISBN-10 | 0135153360 |
| Weight | 3.20 Pounds |
| Dimensions | 8.50 x 0.91 x 10.83 In |
| List Price | $18.00 |
| Edition | 8th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 720 pages |
| Publisher | Pearson |
| Published On | 2008-06-12 |
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