Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Buying, Having, and Being; Perception; Learning and Memory; Motivation and Global Values; The Self; Personality and Psychographics; Attitudes and Persuasion; Decision Making; Buying and Disposing; Organizational and Household Decision Making; Groups and Social Media; Social Class and Lifestyles; Subcultures; Culture

For marketing professionals