This program will provide a better teaching and learning experience--for you and your students. Here's how:

• Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.

• Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
• Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.
• Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.