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Overview
A critical examination of marketing practices, which explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
| ISBN-13 | 9780130812551 |
|---|---|
| ISBN-10 | 0130812552 |
| Weight | 2.31 Pounds |
| Dimensions | 10.04 x 8.07 x 0.91 In |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 608 pages |
| Publisher | |
| Published On | 1998-08-01 |
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