Consumer Behavior
Format: Hardcover
ISBN13: 9780130811226
Hardcover|9780130811226
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Overview
This exploration of the social psychology of consumer behaviour in relation to clothing is based on up-to-date literature and research in the field. It uses everyday examples to illustrate concepts, such as consumer dynamics, demographic subcultures and consumer perceptions.
| ISBN-13 | 9780130811226 |
|---|---|
| ISBN-10 | 013081122X |
| Weight | 2.70 Pounds |
| Dimensions | 8.25 x 1.00 x 10.00 In |
| List Price | $116.80 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 542 pages |
| Publisher | Pearson College Div |
| Published On | 2003-01-02 |
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