Consumer Behavior
Format: Hardcover
ISBN13: 9780130841292
Hardcover|9780130841292
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Overview
Taking a market segmentation approach, this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.
| ISBN-13 | 9780130841292 |
|---|---|
| ISBN-10 | 0130841293 |
| Weight | 2.43 Pounds |
| Dimensions | 8.19 x 0.98 x 10.31 In |
| List Price | $117.33 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 512 pages |
| Publisher | Pearson Education |
| Published On | 1999-07-30 |
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