Consumer Behavior
Format: Paperback
ISBN13: 9780137006700
Paperback|9780137006700
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Overview
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
| ISBN-13 | 9780137006700 |
|---|---|
| ISBN-10 | 0137006705 |
| Weight | 2.69 Pounds |
| Dimensions | 10.87 x 8.43 x 0.79 In |
| Edition | 10th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 600 pages |
| Publisher | |
| Published On |
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