Consumer Behavior
Format: Hardcover
ISBN13: 9780135053010
Hardcover|9780135053010
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Overview
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
| ISBN-13 | 9780135053010 |
|---|---|
| ISBN-10 | 0135053013 |
| Weight | 3.25 Pounds |
| Dimensions | 9.00 x 1.25 x 11.50 In |
| List Price | $260.00 |
| Edition | 10th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 118 pages |
| Publisher | Pearson College Div |
| Published On | 2009-07-28 |
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