Consumer Behavior
Format: Hardcover
ISBN13: 9780136690030
Hardcover|9780136690030
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Overview
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
| ISBN-13 | 9780136690030 |
|---|---|
| ISBN-10 | 0136690033 |
| Weight | 2.87 Pounds |
| Dimensions | 8.27 x 0.98 x 10.31 In |
| List Price | $78.00 |
| Edition | 5th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 704 pages |
| Publisher | Prentice Hall |
| Published On | 1994-03-01 |
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