Consumer Behavior
Format: Hardcover
ISBN13: 9780133729887
Hardcover|9780133729887
✨ Featured Offer
Used, Very Good
$50.69
List Price: $88.00
🚚
See all 2 offers from $13.29 FREE standard delivery by: 01 Apr 2026
Overview
This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.
| ISBN-13 | 9780133729887 |
|---|---|
| ISBN-10 | 0133729885 |
| Weight | 3.11 Pounds |
| Dimensions | 7.01 x 1.22 x 9.25 In |
| List Price | $88.00 |
| Edition | 6th Edition |
| Format | Hardcover |
|---|---|
| Pages | 700 pages |
| Publisher | Prentice Hall College Div |
| Published On | 1996-12-01 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
Free delivery by: 01 Apr 2026
✨ Used, Very Good
Seller details
A2ZBooks
Burgin, Ky, USA
Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages ar...
Free delivery by: 01 Apr 2026