Consumer Behavior
Format: Paperback
ISBN13: 9780130859143
Paperback|9780130859143
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Overview
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. *Streamlined for more focused coverage; Shorter by 200 pages, the seventh edition focuses on fundamental concepts and linkages between interrelated principles and processes. In total, 5 chapters were either combined or eliminated, without any sacrifice to core topic coverage. *On-line cases challenge student learning; 8 cases are available on-line at www.prenhall.com/schiffman. Four cases are comprehensive cases that challenge student learning across a number of chapters. All cases are supported by questions and on-line teaching notes. Videos support the 4 comprehensive cases. *Custom videos bring the real world into the classroom-Four 10-minute segments portray consumer behavior issues as they are managed by Sputnik, NASCAR, Yahoo , and Kodak. Each video is supported by an on-line, comprehensive case. *On-line internet exercises challenge students to put technology to work-Every chapter is supported by an on-line, issues; oriented internet exercise that delves into companies such as Ben & Jerry's, Barbie, and Coca-Cola. Students apply t
| ISBN-13 | 9780130859143 |
|---|---|
| ISBN-10 | 0130859141 |
| Weight | 1.97 Pounds |
| Dimensions | 9.92 x 7.99 x 0.71 In |
| Edition | 7th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 512 pages |
| Publisher | |
| Published On | 1999-07-01 |
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