Consumer Behavior
Format: Hardcover
ISBN13: 9780072864878
Hardcover|9780072864878
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Overview
Offers a strategic look at consumer behavior to guide successful marketing activities. This book features the Wheel of Consumer Analysis, with its four major parts: consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
| ISBN-13 | 9780072864878 |
|---|---|
| ISBN-10 | 0072864877 |
| Weight | 2.75 Pounds |
| Dimensions | 8.00 x 1.00 x 10.00 In |
| List Price | $177.00 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Pages | 608 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2004-04-14 |
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