Consumer Behavior
Format: Hardcover
ISBN13: 9780072410648
Hardcover|9780072410648
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Overview
This text introduces a number of elements to help readers better understand markets and develop effective marketing strategies. The authors utilize the wheel of consumer analysis to show how consumers affect cognition, behaviour, environment and marketing strategy interact.
| ISBN-13 | 9780072410648 |
|---|---|
| ISBN-10 | 0072410647 |
| Weight | 2.60 Pounds |
| Dimensions | 7.80 x 1.20 x 10.10 In |
| List Price | $151.67 |
| Edition | 6th Edition |
| Format | Hardcover |
|---|---|
| Pages | 608 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2001-07-03 |
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