Consumer Behavior in Fashion
Format: Hardcover
ISBN13: 9780131714748
Hardcover|9780131714748
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Overview
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
| ISBN-13 | 9780131714748 |
|---|---|
| ISBN-10 | 0131714740 |
| Weight | 2.69 Pounds |
| Dimensions | 8.00 x 1.00 x 9.90 In |
| List Price | $182.20 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | 92 pages |
| Publisher | Prentice Hall |
| Published On | 2008-07-30 |
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