Consumer Behavior
Format: Hardcover
ISBN13: 9780073530048
Hardcover|9780073530048
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Overview
Provides students with a usable, strategic understanding of consumer behavior. This title integrates theory, strategy-based examples, and application.
| ISBN-13 | 9780073530048 |
|---|---|
| ISBN-10 | 0073530042 |
| Weight | 0.01 Pounds |
| Dimensions | 8.50 x 0.01 x 12.00 In |
| List Price | $304.33 |
| Edition | 12th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 160 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2012-02-24 |
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