Consumer Behavior and Insights
Format: Paperback
ISBN13: 9780190857134
Paperback|9780190857134
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Overview
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research, such as neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.
| ISBN-13 | 9780190857134 |
|---|---|
| ISBN-10 | 0190857137 |
| Weight | 2.30 Pounds |
| Dimensions | 9.90 x 1.00 x 7.90 In |
| List Price | $179.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 576 pages |
| Publisher | Oxford University Press |
| Published On | 2021-02-23 |
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