Overview

Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice.

Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers: 

  • learn effective planning strategies.
  • develop persuasive writing skills.
  • craft a variety of writing products.
  • design effective publications such as newsletters, direct mail pieces, and brochures.
  • manage legal and ethical responsibilities.
  • master fundamentals of writing for the media.
  • influence the court of public opinion.
  • develop practical research tools to measure campaign success.
  • learn to identify, segment, prioritize, and rank audiences.
  • use advertising to control the message, audience, and channel. 
  • measure social media effectiveness to ensure return on investment.
  • forge public opinion through the use of objectives, strategies, and tactics.
  • create and maintain positive organizational reputation. 
  • convey messages to key audiences through special events.
  • communicate effectively during a crisis.
  • strategize ways to build a positive relationship with employees.

ISBN-13

9781792495502

ISBN-10

1792495501

Weight

1.54 Pounds

Dimensions

7.90 x 0.80 x 10.00 In

List Price

$104.48

Edition

1st Edition

Format

Paperback

Language

English

Pages

344 pages

Publisher

Kendall Hunt Publishing

Published On

2022-05-31



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