Overview

Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.

ISBN-13

9780324829990

ISBN-10

032482999X

Weight

2.05 Pounds

Dimensions

8.50 x 1.25 x 11.25 In

List Price

$54.67

Edition

2nd Edition

Format

Paperback

Language

English

Pages

352 pages

Publisher

South-Western College Pub

Published On

2010-02-03



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