Overview

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris� CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

ISBN-13

9780357518205

ISBN-10

0357518209

Weight

2.10 Pounds

Dimensions

8.25 x 0.75 x 10.50 In

List Price

$100.00

Edition

9th Edition

Format

Paperback

Language

English

Pages

400 pages

Publisher

Cengage Learning

Published On

2021-02-11



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