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Overview
Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4 book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes.CB4 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This magazine-style book emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. CB4's captivating approach promises to bring the most recent consumer behavior information to life in a presentation focused on the needs of today's learner.
| ISBN-13 | 9781111821777 |
|---|---|
| ISBN-10 | 1111821771 |
| Weight | 2.08 Pounds |
| Dimensions | 8.25 x 0.75 x 10.50 In |
| List Price | $70.00 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 144 pages |
| Publisher | Cengage Learning |
| Published On | 2012-02-07 |
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A2ZBooks
Burgin, Ky, USA
Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with som...
Free delivery by: 29 Mar 2026