Overview

CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With CB, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.

ISBN-13

9780324379747

ISBN-10

0324379749

Weight

2.20 Pounds

Dimensions

8.50 x 0.75 x 10.50 In

List Price

$54.67

Edition

1st Edition

Format

Paperback

Language

English

Pages

352 pages

Publisher

South-Western College Pub

Published On

2008-07-29



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A2ZBooks
★★★★☆

Burgin, Ky, USA

Used Good Condition, Text appears to have minor marking. Cover has medium wear, including light to...
$30.74

 Free delivery by: 31 Mar 2026


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