Overview

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

ISBN-13

9780131494602

ISBN-10

0131494600

Weight

0.22 Pounds

Dimensions

8.00 x 1.40 x 10.00 In

List Price

$226.65

Edition

10th Edition

Format

Paperback

Language

English

Pages

648 pages

Publisher

Pearson

Published On

2005-10-03



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