Cases in Advertising Communication Management
Format: Hardcover
ISBN13: 9780131161382
Hardcover|9780131161382
Out of Stock
Overview
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
| ISBN-13 | 9780131161382 |
|---|---|
| ISBN-10 | 0131161385 |
| Weight | 2.56 Pounds |
| Dimensions | 7.50 x 1.50 x 9.75 In |
| List Price | $30.00 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Pages | 784 pages |
| Publisher | Pearson College Div |
| Published On | 1996-12-27 |
View All Offers
Sort by:
Price
