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Overview
"[Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." --Warren Buffett
"[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." --Jim Cramer
From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody, Chris Anderson's The Long Tail, or Jeff Jarvis' What Would Google Do, look no further than Kramer's groundbreaking C-Scape.
| ISBN-13 | 9780061984976 |
|---|---|
| ISBN-10 | 0061984973 |
| Weight | 0.93 Pounds |
| Dimensions | 1.00 x 6.00 x 9.10 In |
| List Price | $27.99 |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 256 pages |
| Publisher | Harper Business |
| Published On | 2010-11-02 |
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