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Overview
The Eighth Edition of this bestselling introductory text features a comprehensive, updated survey of all key business functions: management, marketing, accounting, finance, and information technology. Core topics highlighted within these functional areas include ethics and social responsibility, small business concerns, different forms of business ownership, and international business concepts. This edition also addresses the nation's economic problems, corporate credibility and efforts to improve accounting standards, the dot-com meltdown, entrepreneurial businesses, diversity, globalization, e-business, and other timely issues.Updated and enhanced coverage of e-Business--in boxed features, examples, illustrations, and discussions throughout the text--reflects this sector's growing importance. Boxed features cover major themes, including Adapting to Change, Talking Technology, Examining Ethics (with Issues to Consider that stimulate critical thinking and facilitate discussion), Going Global, and Exploring Business. Using the Internet boxes continue to point students to relevant web sites for more information on concepts, companies, or issues covered in each chapter.Due to its loose-leaf format, this text sells for considerably less than standard hardcover books and also provides students with greater flexibility.All end-of-chapter videos are new and focus on companies such as Stonyfield Farm, New Belgium Brewing, Subway, Bay Partners, Remington, Wal-Mart, JetBlue, Financial Fusion, and Merrill Lynch Direct.All photos and advertisements are new. As in past editions, captions clarify how these real-world visuals illustrate key concepts under review.The Business BonusPack: Your Guide to an A accompanies every new copy of the text and includes four Audio Review CDs, an HM eStudy CD-ROM, and helpful tips on how students can integrate these study aids with the textbook, study guide, and textbook web site in order to reach their academic goals.Master the Class, a game simulation by John Drea (Western Illinois University), allows instructors to review key concepts with their students in a fun and interactive way. This program is available on the HM ClassPrep CD-ROM and the instructors' web site.Powered by Blackboard, Eduspace is a customizable, powerful, and interactive platform that provides instructors with text-specific online content.
| ISBN-13 | 9780618497768 |
|---|---|
| ISBN-10 | 0618497765 |
| Weight | 3.83 Pounds |
| Dimensions | 10.90 x 8.40 x 1.06 In |
| List Price | $219.01 |
| Edition | 8th Edition |
| Format | - |
|---|---|
| Pages | 667 pages |
| Publisher | Houghton Mifflin College Div |
| Published On | 2004-02-01 |
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