Taking control of your company's destiny starts with planning strategically from the beginning.

How will you determine if your company has succeeded if you can't base its performance on a well-defined business strategy? A strategic plan, established at your venture's birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be.

Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company's success.

In Business Strategy, Tracy will help you discover how to:

• Ask the five key questions vital to any strategic plan
• Determine a corporate mission that lifts and inspires people
• Define themselves in relation to their competition
• Reposition their business with new products, services, and technology
• Anticipate crises, and more!

Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company's bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!