Overview

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

ISBN-13

9781473791343

ISBN-10

1473791340

Weight

1.97 Pounds

Dimensions

8.54 x 10.87 x 0.71 In

Edition

3rd Edition

Format

Paperback

Language

English

Pages

432 pages

Publisher

Cengage Learning EMEA

Published On

2024-02-02



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