Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before - or if you're brand new to plotting out goals and objectives - this expert reference will show you how to

• Create a right-on mission statement
• Pinpoint the needs of your customers
• Scope out the competition
• Simplify all the financial stuff
• Stay on top of trends
• Foster a winning atmosphere for your staff

Packing the greatest value into a business plan calls for a look back at where your company's been and how it's changed over the years, a look forward to where and how you'll compete in the marketplace, and a look around at what you want to show and tell the world about your enterprise. This down-to-earth guide steps you through every milestone in business planning, including

• Determining where you want to go with your business
• Checking out the business environment: customers and competition
• Assessing your capabilities and resources
• Getting into strategic thinking mode
• Facing the facts about product life cycles
• Motivating and appreciating the people who make it all happen in-house

Riding marketplace tides isn't the sport of amateurs these days; only 25% of new businesses survive beyond their first three years of operation. This invaluable resource gives you a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards as you take care of business.