Overview

The #1 brief Introduction to Business text. Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.

ISBN-13

9780138021610

ISBN-10

0138021619

Weight

1.54 Pounds

Dimensions

10.79 x 8.54 x 0.39 In

Edition

8th Edition

Format

Paperback

Language

English

Pages

336 pages

Publisher

Pearson Education

Published On

2010-06-10



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