Business Essentials
Format: Paperback
ISBN13: 9780132998840
Paperback|9780132998840
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Overview
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
| ISBN-13 | 9780132998840 |
|---|---|
| ISBN-10 | 013299884X |
| Weight | 2.46 Pounds |
| Dimensions | 1.00 x 8.75 x 10.75 In |
| List Price | $48.00 |
| Format | Paperback |
|---|---|
| Pages | 608 pages |
| Publisher | Pearson Education Limited |
| Published On | 1994-10-01 |
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