Overview

Geared for an Introduction to Business course. This best-selling text continues to present a briefer, no-nonsense approach to the fundamentals of business which spans the range of all functional areas - management, marketing, operations, accounting, information systems, finance, and legal studies. *New organization: Streamlines content into 16 chapters divided into 6 parts with 2 appendices. *Crafting Your Business Plan Exercises: Chapter-ending exercises apply chapter material to the task of developing a business plan. Students are encouraged first to examine sample plans and then to personalize their own plans using the Windows-based Business Plan Pro software. *PHLIP/CW companion website: Includes an Interactive Study Guide, Current Events Articles with discussion questions, Student Study Hall, Career Center, Writing Center, Research Center, and Ask the Tutor. *Two Part-Opening Chapter Case Vignettes: Open and close each chapter. The chapter-opening vignette introduces a current real-world business situation involving the content and issues that follow in the chapter. The chapter-closing vignette tells the rest of the story, poses questions for discussion, and leads into the cha

ISBN-13

9780130842558

ISBN-10

0130842559

Weight

2.31 Pounds

Dimensions

10.83 x 8.46 x 0.79 In

List Price

$73.33

Edition

3rd Edition

Format

Paperback

Language

English

Pages

544 pages

Publisher

Prentice Hall

Published On

1999-08-04



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abandcarl
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Hume, IL, USA

Trade paperback (US). Glued binding. 501 p. Audience: General/trade.
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Wonder Book - Member ABAA/ILAB
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Frederick, MD, USA

Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings su...
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BayStateBooks
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North Smithfield, RI, USA

The book is in good condition with all pages and cover intact including the dust jacket if origina...
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Bonita
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Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$37.90

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