Business Essentials
Format: Paperback
ISBN13: 9780130082640
Paperback|9780130082640
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Overview
This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
| ISBN-13 | 9780130082640 |
|---|---|
| ISBN-10 | 0130082643 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 252 pages |
| Publisher | Pearson Education |
| Published On | 2002-06-12 |
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