9780073376738

Business Driven Information Systems

Format: Hardcover

ISBN13: 9780073376738

Hardcover|9780073376738


Overview

The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization.

ISBN-13

9780073376738

ISBN-10

0073376736

List Price

$168.75

Edition

2nd Edition

Format

Hardcover

Language

English

Pages

236 pages

Publisher

McGraw-Hill/Irwin

Published On

2008-09-05



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