Overview

The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.
ISBN-13

9783039106066

ISBN-10

3039106066

Weight

0.80 Pounds

Dimensions

5.80 x 0.60 x 8.70 In

List Price

$129.00

Edition

1st Edition

Format

Paperback

Language

English

Pages

258 pages

Publisher

Peter Lang AG, Internationaler Verlag der Wissenschaften

Published On

2005-04-28


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