Overview

Business and Administrative Communication is flexible, comprehensive & up-to-date and focused. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.

BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills.

ISBN-13

9780073403250

ISBN-10

0073403253

Weight

3.61 Pounds

Dimensions

8.50 x 1.21 x 11.20 In

List Price

$197.64

Edition

11th Edition

Format

Hardcover

Pages

128 pages

Publisher

McGraw Hill

Published On

2014-01-29



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