Business and Administrative Communication
Format: Hardcover
ISBN13: 9780072469585
Hardcover|9780072469585
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Overview
Part 1 The Building Blocks of Effective Messages1 Business Communication, Management, and Success2 Building Goodwill3 Adapting Your Message to Your Audience4 Making Your Writing Easy to Read5 Planning, Composing, and Revising6 Designing Documents and ScreensPart 2 Writing the Message7 Informative and Positive Messages8 Negative Messages9 Persuasive Messages10 Sales, Fund-Raising, and Promotional MessagesPart 3 Interpersonal Communication11 Communicating Across Cultures12 Working and Writing in GroupsPart 4 Reports13 Planning, Proposing, and Researching Reports14 Analyzing Information and Writing Reports15 Using Graphs and Other Visuals16 Making Oral PresentationsPart 5 Job Hunting17 Resumes18 Job Application Letters19 Job Interviews, Follow-Up Letters and Calls, and Job OffersAppendixesA Formats for Letters, Memos, and E-Mail MessagesB Writing CorrectlyC Making and Communicating MeaningD Developing Logical and Persuasive Arguments
| ISBN-13 | 9780072469585 |
|---|---|
| ISBN-10 | 0072469587 |
| Weight | 1.01 Pounds |
| Dimensions | 8.70 x 1.10 x 11.10 In |
| List Price | $116.88 |
| Edition | 6th Edition |
| Format | Hardcover |
|---|---|
| Pages | 704 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2002-10-04 |
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